September Recap – A Month in The Life of a Lifestyle Entrepreneur

Welcome to October and the last quarter of 2013!

Well, Summer has come and gone but the accompanying whirlwind of travel has yet to subside.

And that’s fine by me!

I get a lot of questions about my lifestyle from friends on Facebook, fans of the Lifestyle Entrepreneur Facebook page and all of you who read this blog (you’re awesome!). So I’ve decided to do monthly reflection posts that summarize the highlights, travel schedule and activities I’m involved in month-to-month.

Now, these aren’t going to be super-comprehensive, 5,000+ word epic tomes, but rather are intended to give a feel for what I’m up to and “lead by example”. Since I’m a big believer in learning from people that are doing the things you want to do, this is a good way to lead from the front and reflect on the (fairly massive amount of) diverse activities I’m involved in.

So here we go!

September Recap – A Month in The Life of a Lifestyle Entrepreneur

The month started coming back from Seattle. My cousin got married to his girlfriend of 8 years. For the last three years they have been living around Asia teaching English and they came back for just a couple weeks before returning to their current home in Taiwan.

Then I went right into working on developing a partnership for my non-profit, University Incubator, whereby we could offer the student entrepreneurs that we fund and coach additional bonuses such as discounts on hardware and free access to lawyers, accountants and consultants to help them structure their businesses. University Incubator Logo

A friend (and fellow Cal alum) and I founded University Incubator in January of this year. Our mission is to help students “create their own job by the time they graduate”, which we fulfill by providing 0-% interest loans and coaching/mentorship.

I had a meeting with Bruce Wilson, who is the founder of Relay Foundation and recently completed a tour of 30 countries, benchmarking best practices at over 100 entrepreneur incubator and accelerator programs (um, awesome!!). He’s a total lifestyle entrepreneur and works with start-ups focusing on social and environmental issues. At the end of the meeting he said we’ve just got to take a look at a team out of Harvard/MIT that connect small Moringa tree farmers with international cosmetic companies, who use the oil from the Moringa tree as a key ingredient in many cosmetics products.

We immediately took a liking to the team and are helping them raise $5,000 of 0%-interest loans to buy a Moringa tree oil press for their Ghana operation. Check out Moringa Connect (and help crowdfund their loan) here:

 Launching Business In a Weekend 

The second weekend of September was focused on the impending launch of Business In a Weekend, a virtual bootcamp program that I teach live via webinar that starts entrepreneurs down the path to launch in a power-packed weekend. One of my mentors on this is Alicia Dunams, the creator of the Bestseller In a Weekend virtual bootcamp, which uses a similar format to help authors get a rough draft and gives them the roadmap to self-publish or get a publisher.

So, I spent a lot of time building the pages for the launch and getting joint venture partners lined up to help promote it. The program consists of three parts: Business In a Weekend Virtual Bootcamp

  1. Core Training – Seven 90-120 training webinars with exercises and activities
  2. Community – Private Facebook group for group communication throughout the weekend, and network building
  3. Continuity – A membership portal where all the training webinar recordings are uploaded, with exercises and some free bonuses for participants.

My plan was to start promotions and have my JV partners mail out a few days before I headed to NY for a weekend-long mastermind program I’m involved in. Then to have the collective brainpower of the 20+ entrepreneurs involved in the program help expand the reach of the launch.

The outcome opened my mind to the power of joint ventures, an arrangement where the program creator and promoter split the proceeds 50/50 for leads that convert. By launching Business In a Weekend for the first time with a small handful of 4-5 JVs I more than doubled my list size and had 500+ people register for a webinar I ran. About 130 attended live and a few hundred more watched the replay. The actual program was super fun to run too (though I almost lost my voice talking for over 14 hours haha)

Holiday With a Whole Lotta Seoul

I planned September to be a continual crescendo of action and activity that culminated in running Business In a Weekend live on Sep 20-22, then to decompress for a day and pack for a weeklong trip to Seoul, South Korea with my girlfriend. Although launching, building and running the program was intense, the timing ended up being perfect as I slept most of the 12-hour flight 🙂

This is the fourth international trip I’ve taken this year and the first time I’ve been to South Korea. Truth be told, I love studying history and world events and have been wanting to see the border to North Korea for years. North and South Korean Unification Sign

The day after we arrived, we took a tour to the de-militarized zone (the infamous DMZ) and peer into the Hermit Kingdom from an overlook with some powerful binoculars. Technically North and South Korea have been at war for over 50 years, since an armistice agreement was signed in 1953. The result is a massive fence and minefield along the 38th parallel that demarcates the two countries.

North Korea Overlook

That’s North Korea in the distance

Ironically the DMZ has recently turned into a tourist attraction, but perhaps that only highlights the divergent paths the North and South have taken over the last 50 years. South Korea is the paragon of development, with massive skyscrapers and technology interwoven with their culture, while North Korea is sadly still much like it was in the ’50s, impoverished and run by a dynastic military dictatorship.

Then for the next couple days we attended the Synergy Worldwide Global Summit, the nutritional products company my girlfriend and her family work with. It was a pretty over-the-top affair with over 3,000 people, intense performances by martial artists and musicians, as well as some rousing motivational speeches. Albert An and Jesse Krieger in Seoul, South Korea

After the conference, I met up with one of the first entrepreneurs my non-profit University Incubator funded, who is Korean and recently moved back from Berkeley. He showed me around some cool neighborhoods (like Insadong district) and cool, authentic Korean tea house with tiny tables and rich smells of ginger, cinnamon and herbs wafting through the wood framed interior.

On the day I departed Korea, I got to catch up with my friend Akira Iguchi, who has become like the “Tony Robbins of Japan”. He’s been a good friend, and a huge inspiration over the last couple years and he’s featured in the forthcoming US/Canada version of Lifestyle Entrepreneur (coming early 2014!!).

The thing I love about having a global network of friends are moments like these, where despite being in a country I’ve never been to before, there are always handful of friends nearby almost anywhere in the world I find myself. Akira Iguchi and Jesse Krieger in Seoul, South Korea

After catching up about his upcoming tour around Japan and the next book he’s working on, we parted ways…him to enjoy a short vacation with his mother in Seoul and I to fly across the Pacific back to San Francisco. So, oddly enough September ended with a day that lasted nearly 36 hours; my flight departed at 5:30pm Korea time and landing at Noon in San Francisco on the same day thanks to a 16 hour time difference.

Then I slept for 12 hours.

Now October is here and it’s going to be more of the same, with “the same” being shorthand for writing, coaching, traveling, working, biking and creating enough cool stories to write another recap post like this in 30 days time.

Till next time, always focus on learning what you need to know, to do what you love to do, so you can be the person you want to be, living the life of your dreams!

About Jesse Krieger

Jesse Krieger is the founder and publisher for Lifestyle Entrepreneurs Press. International best selling author of Lifestyle Entrepreneur and Host of Bestseller Summit Live. Connect on Facebook, Google+, and YouTube


  1. Awesome stuff Jesse, this is what I aspire to!

    Looks like we share a bucket list item involving North Korea, did you know they have tours (departing from China) of parts of Pyongyang, and the North Koreans propagandize to you the entire time!

    • Hey Davin!

      Yeah, for so long I had read about North Korea and it sounded like the most distant, far-away place in the world. I’ll never forget standing on that overlook, looking into the country through high-powered binoculars.

      Funny story – The first village on the other side of the North border is nicknamed “propaganda village” since they set up loudspeakers and were broadcasting propaganda into South Korea. Well, they get tired of hearing the BS and set up their own speakers blasting K-Pop into North Korea (where no outside media or is allowed and no one has internet). After months of this, both sides got tired of blaring propaganda mixed with teenage pop music, and agreed to both turn off the loudspeakers haha

  2. Hey Jesse,

    Very inspiring recap post, and cool to get to see what you’ve been up to lately!

    I know you worked very hard for the Business In a Weekend launch, so great that you could take a well needed break and travel to South Korea with your girlfriend. The life of a true lifestyle entrepreneur 🙂

    Speak soon,

    – Navid

    • Hey Navid,

      Thanks a lot man, glad you like the “lifestyle” post. Sometimes with all the travel, business and vacation time I lose track of just how much gets done month-by-month, so I’m taking a page from your playbook and doing these monthly recaps from now on 🙂

      Yeah, the timing was just right to work, promote Business In a Weekend, build all the tech for it, then actually RUN the program…take one day break, and fly off to Korea for some rest and relaxation.

      Can’t wait to see what you do next

      – Jesse

  3. Hi Jesse,

    Good to see Asia is still source of inspiration for you.

    During my trip to South Korea, I was also very impressed about how modern a country could turn in such a short time. Like for most of Asia, their pace of change is impressive, in terms of infrastructure, technology and also culture ( many of these countries used to be little open towards the outside world ).
    Every business, whether in the West or in the East should definitely take advantage of the pace of transformation of Asia, while most if its services remain very accessible.

    Curious fact about the DMZ: it’s become an ‘involuntary’ natural park hosting several endangered animal and plant species, given it’s been no-man’s-land for over 60 years!

    Your University Incubator program sounds awesome. Leaving Uni was one of the toughest time for me and I totally felt lost.
    Knowing there is non-profit organisation that could help developing students’ ideas since early stage is something that is filling a big gap! Ah! I wish I was a student at this time! 😉

    Until soon
    All the best,


    • Hey Silvio,

      Great to see you on the blog my friend!! Yeah, that was totally unexpected that the DMZ became a de factor nature preserve, since no people have been there for like 50 years. Talk about unexpected consequences of a line marking a war zone.

      Seoul was an interesting city, I feel like it is SO big that I barely scratched the surface, but definitely noticed how developed it is. Even their motto is like “where culture meets technology” and nearly everyone I saw had a smartphone in hand.

      You basically nailed it, a big part of the reason I started University Incubator is to keep in touch with my school and to re-live some of the great times I had there every week or so. It’s very rewarding to play a role in students deciding to become entrepreneurs.

      See you soon in Asia I hope!


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