Book Outline Brainstorm – Structure Your Book for SUCCESS

When it comes to writing, publishing and promoting a book there are a lot of moving parts, and it’s easy to become overwhelmed, lose momentum, or hit a wall. If this happens, you will never get that book out of your head, and into the world.

I want you to prosper as an author – and to be able to leverage your book to build a thriving business and brand, and that is why over the coming four weeks leading up to Bestseller Summit Live I’m going to provide some free training and ways for us to interact to really make it happen for you.

This week we’ll focus on How to Structure Your Book for Success From Day 1

In other words, how to conceive of your book as both a valuable resource in and of itself, as well as a business development tool that can feed into your broader business and brand.

Structure Your Book for Success From Day 1

In the above video I cover:

– How to organize your ideas, knowledge and experience into an accessible content framework.

– How your book will cause your ideal clients to self-select into wanting to work with you.

– Two popular styles for creating a content framework that makes writing your book a breeze.

Also, here is a Content Framework Worksheet to help drive these points home and some valuable examples

Content Framework Worksheet

Click to Download Content Framework Worksheet


The whole point of this is to get your mind working and start generating ideas for your book.

Do you know that structuring the content and flow of your book can make it a natural business development tool? In this video I’ll share with you:

– How to organize your ideas, knowledge and experience into an accessible content framework.

– How your book will cause your ideal clients to self-select into wanting to work with you.

– Two popular styles for creating a content framework that makes writing your book a breeze.

Here is your Content Framework Worksheet that will prove a useful resource for you:

Structuring the Content of Your Book

When it comes to structuring the content of your book, it’s important to lead the reader seamlessly through the reading experience. There are two time-tested approaches that underpin many best-selling books:

OPTION 1: Use an Acronym to Organize Your Book – This approach involves taking a key word or concept and turning it into an acronym, where each letter in the word becomes the beginning of it’s own word or phrase. Here are a couple examples

The DEAL Framework

From The Four-Hour Workweek

By: Timothy Ferris

D – Definition

E – Elimination

A – Automation

L – Liberation

The Vision-MAP Framework

From Lifestyle Entrepreneur

By: Jesse Krieger

V – Vision

M – Mission

A – Action

P – Product

Notice how each of these acronyms helps organize the book content into a work which also relates to the content. Acronyms are helpful for setting up the overarching structure of your book into a manageable and accessible word or phrase.

What word or phrase could YOU use that would help organize some, or all, of your book’s content?

OPTION 2: Use Multi-Step Process to Organize Your Content – This approach involves using a numbered or sequential process to structure your book’s content. This helps readers know exactly what is involved to achieve the promise and benefits your book offers. A couple of examples to get your mind working:

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change – by Stephen Covey

  • Be Proactive
  • Begin With the End in Mind
  • Put First Things First
  • Think Win-Win
  • Seek First to Understand, Then be Understood
  • Synergize
  • Sharpen The Saw

Launch Your Business: The 5-Step Solution to Do What You Love, Quit Your Job and Have the Freedom to Travel and Live Life on Your Own Terms 

By Rosetta Thurman (published by Lifestyle Entrepreneurs Press 🙂

  • Get Focused
  • Get Clarity
  • Get Paid
  • Get Online
  • Get Out There

As you can see each of these authors organizes their content around a multistep process that leads the reader through a sequence of steps or ideas, culminating in them achieving a benefit or outcome.

How could you structure your book to lead the reader step-by-step to achieve their goals or understand a concept?

So let’s start to look at your book strategically, and structure it for success from Day 1. 

TAKE ACTION: I invite you to leave a comment below with your ideas and questions on structuring your book (ie, creating an outline and mapping out the content)

To your success,


ps: This is just the tip of the iceberg, if you’re ready to take action and are committed to completing your book and becoming a best-selling author in 2016, I invite you to join me at Bestseller Summit LIVE this Nov 13-15 in LA, check it out here:

I’ll make it super easy for you too, click the link above and you can have a complimentary (as in free) ticket with just a $97 deposit which you’ll get back at the event. No more excuses! 🙂

About Jesse Krieger

Jesse Krieger is the founder and publisher for Lifestyle Entrepreneurs Press. International best selling author of Lifestyle Entrepreneur and Host of Bestseller Summit Live. Connect on Facebook, Google+, and YouTube


  1. Great post. So important to outline the structure and purpose of the book first

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